Publication date: 02 February 2010
ZF Electronics has appointed Mark Mills as Distribution Manager for all its Cherry brand products with effect from January 1st 2010. Mills is based at ZF Electronics’ UK office in Luton, Bedfordshire and will be responsible for significantly increasing revenue in the next three years – more than doubling today’s currently healthy sales turnover. His additional responsibilities include strategic management of key accounts such as RS Components in Europe and the coordination of worldwide accounts.
Mills, 28, has worked in the industry for ten years in key account sales, business development and marketing with well-known companies including broadline distributor, Arrow Electronics. He joined ZF Electronics (formerly Cherry Electrical Products) in January 2006 as Area Sales Manager.
He commented: “Our popular Cherry brand is well known and will continue to evolve to meet the demands of a highly competitive and changing marketplace. We will be introducing new and exciting products which should significantly increase our market share for both our switches and controls and computer input devices. We are also broadening our distribution network and expanding partnering initiatives.
Mills enjoys travelling and is a keen sportsman. He is currently studying for an MBA which he will complete this summer.
Cherry is a brand of ZF Electronics GmbH, a leading designer and manufacturer of computer input devices, switches, sensor technology and controls for the automobile industry, as well as components for industrial and domestic goods. Products from ZF Electronics are found in offices, cars and homes all across Europe and worldwide. The company’s advanced manufacturing processes, highest quality standards and management systems have won it a number of prestigious business awards. With around 2,800 employees, ZF Electronics GmbH generated sales worth approximately €255 million in 2008.ZF Electronics’ parent company, the ZF Group, is one of the largest suppliers of drive line and chassis technology to the worldwide automotive manufacturing sector. The company employs over 63,000 people at 125 sites in 26 different countries.
Further information visit: www.cherry.co.uk
