Electronics Components World

AEG Power Solutions Appoints Stuart Priest to new role as UK Channel Manager

Publication date: 30 March 2010

AEG Power Solutions Appoints Stuart Priest to new role as UK Channel Manager

Priest to champion AEG Power Solutions 2010 Power Partner Program to increase channel sales

 AEG Power Solutions has announced the appointment of Stuart Priest to the new role of UK Channel Manager. This is the latest in a number of strategic appointments made by the company to develop sales of its UPS products through channel partnerships.

AEG Power Solutions has announced its intention to achieve a dominant proportion of sales of its range of single-phase UPS as well as certain three-phase products via UK Channels, by offering competitively priced, state of the art high efficiency products together with channel-friendly service opportunities.

Stuart has worked in the IT channel since 1996 and is a well known figure in the UPS marketplace. His experience in setting up and developing new channels and routes to market were a major factor in his appointment by AEG. “Leveraging my experience and industry contacts, I plan to build a successful channel business for AEG that supports and rewards its reseller and distribution partners.” He said, “Offering excellent products and first class support we are confident our partner program will appeal to those looking to be associated with a global brand and who wish to make healthy margins.”

Gary Browning EMEA Channel Development Director at AEG Power Solutions comments, “Stuart’s wealth of experience in the channel equips him perfectly for his new role as UK Channel Manager at AEG Power Solutions. Stuart managed the Networking Sales Team at Azlan before joining Mayflex and more recently MCL Data Solutions. In these last two roles he has been the vendor manager for APC, Emerson and Zigor. He knows the UPS market well, and his extensive experience will complement our team, helping our partners to identify and secure attached sales opportunities.”

One of Stuart’s first tasks is to recruit new channel resellers to AEG Power Solutions’ recently announced Power Partner Program (P3). The new program has been designed to build productive partnerships with successful resellers and to offer mutual growth opportunities.

P3 is initially divided into two tiers with benefits tailored to different performance expectations. From 2011 AEG will be introducing an additional and privileged third tier for its top performing partners. AEG Power Solutions offers partners a complete range of world-class AC and DC power supply products, including its Protect Home and Protect A, B, C and D uninterruptible power supplies for data centres and IT networks.

AEG Power Solutions helps customers worldwide meet their power challenges with innovative, world-class power solutions ranging from and high reliability UPS systems to power conversion modules, industrial chargers and DC systems. The company has extensive expertise across data, IT, industrial, power generation, transport, oil, gas & solar sectors. For more information contact AEG Power Solutions on +44

About AEG Power Solutions

Since its creation more than 60 years ago, AEG Power Solutions has stood for rugged reliability and world-class engineering. Today, AEG Power Solutions offers one of the world’s most comprehensive portfolios of premium power supply systems, solutions and services. Solutions and controllers from AEG Power Solutions are designed specifically to interface with utility electrical grids, providing high efficiency, customized energy solutions to industries requiring complex, intelligent power supply control. The company employs 1,600 people in 16 countries, including more than 160 service and installation engineers, to provide comprehensive customer support and service. Renowned for engineering excellence, AEG Power Solutions holds more than 70 active patents in power conversion and benefits from more than a half century of expertise. In addition to standard and customized UPS, the AEG Power Solutions range of industrial products and services includes DC systems for industrial applications, UPS for IT, industrial chargers, and premium power controllers for high-tech industry applications, railway solutions and solar inverters. The company’s Harmer & Simmons telecom division provides world-class customized and standard converters as well as modular DC systems for telecom.

AEG Power Solutions became a public company in August 2009 following a business combination with Germany1 Acquisition Limited and is listed on Euronext Amsterdam under the ticker symbol “GAL1 S”.

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